American Latinas' Mobile Activities, August 2013 [CHART]

Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices, per data released as part of Nielsen’s “Latina Power Shift” report. Online Latinas were more than twice as likely as their white counterparts to stream audio (37%; index of 216) and watch video (24%; index of 218) in the 30 days prior to the cited survey, and about twice as likely to have used Twitter (20%; index of 199).

The most common mobile activity among Latinas was texting (81%), followed by accessing the internet (64%; index of 136). Many also sent emails (57%; index of 136), accessed social networks (56%; index of 142) and used applications (44%; index of 133). They were also more likely than the average online non-Hispanic white female to be found banking from their mobile phone (38%; index of 176) and scanning barcodes (17%; index of 135). Read the rest at MarketingCharts.