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Archive for August 15, 2013

Americans Who Subscribe To Print Newspapers By Age, Q1 2012 & Q1 2013 [CHART]

By David Erickson | August 15, 2013

The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.

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Mobile News Consumption By Age, Q1 2013 [TABLE]

By David Erickson | August 15, 2013

The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.

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US Online Buyers Who Notice Retargeted Ads, April 2013 [CHART]

By David Erickson | August 15, 2013

Nearly three out of five US online buyers said they had noticed ads for products they looked up on other sites.

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Number Of Sites Used To Research Online Purchases, April 2013 [CHART]

By David Erickson | August 15, 2013

While 34% said they only visited one site to research their last purchase, half had gone to two or more sites, which also means they took their time before buying.

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Marketers’ Main Problems Calculating ROI, August 2013 [CHART]

By David Erickson | August 15, 2013

3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.

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Smart Phone Share Of Mobile Subscribers, October 2011 – June 2013 [CHART]

By David Erickson | August 15, 2013

Smart phone penetration stands at about 60% of the US mobile market.

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Fortune 500 CEOs' Social Media Presence, May 2012 vs. May 2013 [CHART]

By David Erickson | August 15, 2013

Only 32% of the CEOs have a presence on at least one of the major social networks .

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American Latinas' Mobile Activities, August 2013 [CHART]

By David Erickson | August 15, 2013

Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.

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Twitter Users By Demographic, May 2013 [TABLE]

By David Erickson | August 15, 2013

Between November 2010 and May 2013, the percentage of internet users on Twitter more than doubled for every adult age group except those ages 65 and older.

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Twitter Users By Age, November 2010 & May 2013 [CHART]

By David Erickson | August 15, 2013

Twitter has driven some of this growth, with the number of Twitter users rising to 18% in May, up from 8% in November 2010.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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