Archive for August 14, 2013
Social Networking Site Use By Age, February 2005 – May 2013 [CHART]
As of May, 72% of online adults reported using at least one social networking site.
Read MoreTypes Of Data Used To Drive Marketing, August 2013 [CHART]
45% of global marketers agree that data is the most underutilized asset in their organization.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreLatina Television Viewing, 2003 vs. 2013 [CHART]
Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half.
Read MoreAttitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
Read MoreTravel Search Advertising Click Share By Device, Q1 2012-Q1 2013 [CHART]
Between Q1 2012 and Q1 2013, the majority of US travel and leisure paid search clicks came from PC searches, but the proportion from mobile devices had risen fairly steadily.
Read MoreUS Travel Online Ad Spending, 2011-2017 [CHART]
The US travel industry’s advertising spending in paid digital media will hit $3.35 billion in 2013 and will rise to $4.96 billion by 2017.
Read MoreNumber Of Social Sites Used By Brands, July 2013 [CHART]
More than 60% of brands from the marquee retail and travel sectors worldwide participated in seven social sites or more.
Read MorePrimary Metric For Social Media Success In 2013 [CHART]
Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.
Read MoreTop Social Media Marketing Goals In 2013 [CHART]
Consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents.
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