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Archive for August 14, 2013

Social Networking Site Use By Age, February 2005 – May 2013 [CHART]

By David Erickson | August 14, 2013

As of May, 72% of online adults reported using at least one social networking site.

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Types Of Data Used To Drive Marketing, August 2013 [CHART]

By David Erickson | August 14, 2013

45% of global marketers agree that data is the most underutilized asset in their organization.

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B2B Marketers' Most Successful Platforms, August 2013 [CHART]

By David Erickson | August 14, 2013

Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.

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Latina Television Viewing, 2003 vs. 2013 [CHART]

By David Erickson | August 14, 2013

Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half.

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Attitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]

By David Erickson | August 14, 2013

With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.

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Travel Search Advertising Click Share By Device, Q1 2012-Q1 2013 [CHART]

By David Erickson | August 14, 2013

Between Q1 2012 and Q1 2013, the majority of US travel and leisure paid search clicks came from PC searches, but the proportion from mobile devices had risen fairly steadily.

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US Travel Online Ad Spending, 2011-2017 [CHART]

By David Erickson | August 14, 2013

The US travel industry’s advertising spending in paid digital media will hit $3.35 billion in 2013 and will rise to $4.96 billion by 2017.

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Number Of Social Sites Used By Brands, July 2013 [CHART]

By David Erickson | August 14, 2013

More than 60% of brands from the marquee retail and travel sectors worldwide participated in seven social sites or more.

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Primary Metric For Social Media Success In 2013 [CHART]

By David Erickson | August 14, 2013

Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.

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Top Social Media Marketing Goals In 2013 [CHART]

By David Erickson | August 14, 2013

Consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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