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Reach Of Facebook vs. TV By Age, August 2013 [CHART]

By David Erickson | August 13, 2013

Chart - Reach Of Facebook vs. TV By Age

Nielsen last week released a study comparing the reach of Facebook and TV across day-parts and age groups. The study, which was commissioned by Facebook, argues that ad dollars haven’t migrated to online media as quickly as audiences have, and points to Facebook’s rival – if not greater – pull with youth over the typical TV network. While the researchers admit to their media allocation hypotheses being on the basis of reach only, it’s also fair to ask whether Facebook and TV are even in competition in marketers’ budgets, as argued by this analyst, and whether it’s relevant to make theoretical allocations based only on medium reach. But even if viewed as nothing more than an academic exercise, the study contains some interesting data points. Read the rest at MarketingCharts.

Posted in Baby Boomers, Consumer Behavior, Generation X, Generations, Media Consumption, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing, Social Television, Video Marketing and tagged Facebook, Mobile Social, Television

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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