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Archive for August 13, 2013

B2B Media Users' Preferred Industry Sources, August 2013 [CHART]

By David Erickson | August 13, 2013

3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.

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Effect Of Tweets On TV Ratings By Genre, August 2013 [CHART]

By David Erickson | August 13, 2013

The volume of tweets caused significant changes in live TV ratings among 29 percent of the 221 broadcast primetime programepisodes sampled.

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Broadband Subscribers' TV & Movie Sources, August 2013 [CHART]

By David Erickson | August 13, 2013

2 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as well as a variety of mobile applications.

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B2C Marketers' Customer Insights, August 2013 [CHART]

By David Erickson | August 13, 2013

Almost 9 in 10 B2C marketers believe they could do a better job at customer engagement with access to more comprehensive data sources; only a minority have a clear understanding of their customers.

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Mobile Media & Entertainment Brands Ranked By User Satisfaction, August 2013 [CHART]

By David Erickson | August 13, 2013

User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.

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Marketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]

By David Erickson | August 13, 2013

One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.

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Marketers' Belief In Importance Of Data To Segmentation & Targeting, June 2013 [CHART]

By David Erickson | August 13, 2013

Data-driven marketing has seen a 227% increase over the course of H1 2013.

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Prevalence Of Content Marketing Strategies, 2012 & 2013 [CHART]

By David Erickson | August 13, 2013

Even if not all companies surveyed had a content marketing strategy in place at the time, another one-third said they were working on one, suggesting that by 2014.

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Reach Of Facebook vs. TV By Age, August 2013 [CHART]

By David Erickson | August 13, 2013

During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.

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Americans' Daily Media Consumption, 2010-2013 [CHART]

By David Erickson | August 13, 2013

This year, for the first time, consumption of non-voice activities on mobile devices will exceed time spent online on desktop and laptop computers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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