Email Marketing Open Rate Share By Device, H2 2011 & H2 2012 [CHART]

A February 2013 survey from enterprise email service provider BlueHornet showed that 71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day. Mobile plays an undeniable role in enabling consumers to check email from anywhere and at any time of day.

Data from marketing software provider Knotice showed mobile phones and tablets accounted for a combined total of 41.1% of US email opens in H2 2012, up from 27.4% in H2 2011. Red the rest at eMarketer.