Email Marketing Metrics In North America, Q1 2011-Q1 2013 [CHART]

Chart - Email Marketing Metrics In North America

Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history. Mobile device adoption and the use of marketing automation to send more targeted emails are having among the biggest impacts on email performance, according to a new eMarketer report, “Email Benchmarks: Key Metrics and Trends for 2013.” Read the rest at MarketingCharts.