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Archive for August 12, 2013

Content Marketing Goals, August 2013 [CHART]

By David Erickson | August 12, 2013

Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.

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Content Marketing Goals, August 2013 [CHART]

By David Erickson | August 12, 2013

Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.

Read More

Content Marketing Goals, August 2013 [CHART]

By David Erickson | August 12, 2013

Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.

Read More

Content Marketing Goals, August 2013 [CHART]

By David Erickson | August 12, 2013

Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.

Read More

SMBs' Use Of Social & Mobile Tools, August 2013 [TABLE]

By David Erickson | August 12, 2013

72% of SMBs are using social media to promote their businesses, with 66% reporting “extremely” or “very” high levels of engagement with their customers.

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Share Of Millennials Living At Home, 2007-2012 [CHART]

By David Erickson | August 12, 2013

The proportion of Millennials living in their parents’ home is on a steady upswing.

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Frequency Of Local Television News Consumption On TV vs. News App, 2013 [TABLE]

By David Erickson | August 12, 2013

Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.

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American Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]

By David Erickson | August 12, 2013

More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.

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Triggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]

By David Erickson | August 12, 2013

To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.

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Email Marketing Metrics In North America, Q1 2012 & Q1 2013 [TABLE]

By David Erickson | August 12, 2013

Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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