ScanLife is out with its latest quarterly Mobile Barcode Trend Report [PDF] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as other research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.
The research indicates that 64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012. That suggests that the strong male skew might be changing, but if so very slowly. Read the rest at MarketingCharts.