Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Multitainment In The UK, August 2013 [CHART]

By David Erickson | August 9, 2013

Chart - Multitainment In The UK

Ofcom has released its latest Communications Market report for the UK, a wide-ranging, expansive study containing a treasure trove of interesting data. Among the various pieces of primary research trotted out in the report, Ofcom takes a look at the media multi-tasking habits of the UK population, in particular “media meshing” (TV multitasking that involves program-related activities) and “media stacking” behaviors (unrelated activities).

These behaviors have been the subject of interest among researchers studying Americans’ activities, so it’s useful to take a look to see how things are in the UK.

The first point to note is that media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter. That finding is consistent with US adults, who multitask more often with unrelated than related content. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Email Marketing, International, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Television, Video Marketing and tagged Mobile Email, Mobile Social, Multitainment, Search Behavior, United Kingdom

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
August 2013
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Jul   Sep »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube