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Archive for August 9, 2013

Most & Least Preferred Personalization Tactics, March 2013 [CHART]

By David Erickson | August 9, 2013

Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.

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Importance Of Ad Personalization By Format, April 2013 [CHART]

By David Erickson | August 9, 2013

35% of US internet users said they would like to receive personalized ads or recommendations online.

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Most Popular Social Media Sites In United Arab Emirates, Q1 2013 [CHART]

By David Erickson | August 9, 2013

As in much of the Middle East, Facebook is the top social network in the United Arab Emirates (UAE).

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10 Most Popular Social Networks Among Germans, December 2012 [CHART]

By David Erickson | August 9, 2013

Facebook is the dominant social network in Germany. Still, internet users in the country turn to Facebook less than any other nation in the EU-5.

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15 Most Popular Social Media Sites Among Russians, September 2012 [TABLE]

By David Erickson | August 9, 2013

Russia is one of the only countries where Facebook doesn’t dominate the social market.

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Top 10 Most Popular Social Networks In Brazil, April 2013 [CHART]

By David Erickson | August 9, 2013

orkut was once the most popular social network in Brazil, but Facebook has since taken the top spot.

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Top Chinese Social Networks, Q4 2012 [CHART]

By David Erickson | August 9, 2013

Because China’s government blocked Facebook and Twitter, regional social networks have filled the void. Qzone is the most popular social network, but microblogs (known as weibo) have seen the largest growth in recent years.

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Leading Global Social Networks By Unique Visitors, January 2013 [CHART]

By David Erickson | August 9, 2013

With almost 1.1 billion users expected by the end of 2013, Facebook has become the top social network in nearly every country in the world except China and Russia.

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QR Code Scanners By Generation & Gender, Q2 2013 [CHART]

By David Erickson | August 9, 2013

64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.

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Prestige Brands & Social Media Depth, August 2013 [CHART]

By David Erickson | August 9, 2013

Just 1 of the brands tracked has no social media presence.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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