Why People Use Branded Mobile Apps, February 2013 [CHART]
While many see consumer engagement with brands’ mobile offerings as simply a way to get discounts and deals, the greatest percentage of worldwide respondents (43%) actually said they used branded mobile apps to keep informed about the brand, product, store or company. But getting discounts and coupons came in close behind, cited by 41%. Ease of use was also important; 38% said mobile apps were easier and quicker to use than going to a mobile site or social media page. Read the rest at eMarketer.