Smart Phone Video Viewing & Sharing To Pass The Time, August 2013 [CHART]
Boredom is a motivator of smartphone use in various countries around the world, details Initiative [PDF] in a new study. The survey, undertaken across 13 markets with a range of smartphone penetration rates, finds that 34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time. Propensity to engage in this behavior has almost doubled since 2010, according to the researchers.
Respondents in the Asia-Pacific are most likely to watch (40%) and share (34%) video out of boredom, with North Americans not far behind (39% and 28%, respectively).
Video aside, 40% of the respondents globally said they use social networks, games, or text/IM when they’re bored. Read the rest at MarketingCharts.