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Smart Phone Video Viewing & Sharing To Pass The Time, August 2013 [CHART]

By David Erickson | August 8, 2013

Chart - Smart Phone Video Viewing & Sharing To Pass The Time

Boredom is a motivator of smartphone use in various countries around the world, details Initiative [PDF] in a new study. The survey, undertaken across 13 markets with a range of smartphone penetration rates, finds that 34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time. Propensity to engage in this behavior has almost doubled since 2010, according to the researchers.

Respondents in the Asia-Pacific are most likely to watch (40%) and share (34%) video out of boredom, with North Americans not far behind (39% and 28%, respectively).

Video aside, 40% of the respondents globally said they use social networks, games, or text/IM when they’re bored. Read the rest at MarketingCharts.

Posted in Consumer Behavior, International, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Social Sharing, Video Marketing and tagged Africa, Asia Pacific, Europe, Middle East, Mobile Video, North America, Smart Phones, South America

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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