More than half of mobile device users worldwide said they regularly used brand, product or store apps, according to a February 2013 study conducted by Ipsos OTX and Ipsos Global @dvisor.
And when a consumer uses a branded mobile app, it may be indicative of higher purchase intent.
Of those who regularly used at least one branded app on a phone or tablet, 52% said the app made them more interested in buying from that company. In the US, however, that figure went down by 10 percentage points, with those who said they were more interested in buying slipping to 42%. US women and those between ages 18 and 34 were the most likely to say a brand app would make them more inclined to purchase. Read the rest at eMarketer.