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Archive for August 8, 2013

Media Spend Channel Efficiency, Q2 2013 [CHART]

By David Erickson | August 8, 2013

During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.

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Market Intelligence Investment ROI, August 2013 [CHART]

By David Erickson | August 8, 2013

While one might expect MI professionals to have a high view of market intelligence ROI, decision-makers were as likely to say their investments have paid off (82% and 77%, respectively).

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Why People Use Branded Mobile Apps, February 2013 [CHART]

By David Erickson | August 8, 2013

43% said they used branded mobile apps to keep informed about the brand, product, store or company.

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Effect Of Branded Mobile Apps, February 2013 [CHART]

By David Erickson | August 8, 2013

More than half of mobile device users worldwide said they regularly used brand, product or store apps.

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Data-Driven Marketing Budgets, December 2012 vs. June 2013 [CHART]

By David Erickson | August 8, 2013

91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.

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Characteristics Of Socially Devoted Companies, August 2013 [TABLE]

By David Erickson | August 8, 2013

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver.

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Smart Phone Video Viewing & Sharing To Pass The Time, August 2013 [CHART]

By David Erickson | August 8, 2013

34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time.

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Commercial Email Inbox Placement Rates, H1 2013 [CHART]

By David Erickson | August 8, 2013

14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year.

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Consumer Attitudes Toward Irrelevant Website Content, July 2013 [TABLE]

By David Erickson | August 8, 2013

74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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