Archive for August 8, 2013
Media Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreMarket Intelligence Investment ROI, August 2013 [CHART]
While one might expect MI professionals to have a high view of market intelligence ROI, decision-makers were as likely to say their investments have paid off (82% and 77%, respectively).
Read MoreWhy People Use Branded Mobile Apps, February 2013 [CHART]
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
Read MoreEffect Of Branded Mobile Apps, February 2013 [CHART]
More than half of mobile device users worldwide said they regularly used brand, product or store apps.
Read MoreData-Driven Marketing Budgets, December 2012 vs. June 2013 [CHART]
91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.
Read MoreCharacteristics Of Socially Devoted Companies, August 2013 [TABLE]
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver.
Read MoreSmart Phone Video Viewing & Sharing To Pass The Time, August 2013 [CHART]
34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time.
Read MoreCommercial Email Inbox Placement Rates, H1 2013 [CHART]
14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year.
Read MoreConsumer Attitudes Toward Irrelevant Website Content, July 2013 [TABLE]
74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.
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