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Archive for August 7, 2013

Consumer Spending Perceptions vs. Actual Behavior, July 2013 [CHART]

By David Erickson | August 7, 2013

Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money.

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CPG Coupon Distribution Trends, H1 2009 – H1 2013 [CHART]

By David Erickson | August 7, 2013

After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year.

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Top Retail Website Load Times, July 2013 [CHART]

By David Erickson | August 7, 2013

The median load time for home pages of the top 500 US retail websites continues to slow down, climbing to 7.72 seconds during the Summer from 7.65 seconds in the Spring of this year, and far above the ideal load time of less than 3 seconds.

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Share Of Average Time Spent Per Day Conducting Select Online Activities, 2010-2013 [TABLE]

By David Erickson | August 7, 2013

As social networking and video reach plateaus for desktop time, these activities are growing more quickly on smart phones, and especially tablets.

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Share Of Time Spent Per Day With Media Channels, 2010-2013 [TABLE]

By David Erickson | August 7, 2013

US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs.

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Average Time Spent Per Day On Non-Voice Mobile Activities By Device, 2010-2013 [TABLE]

By David Erickson | August 7, 2013

Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.

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Average Time Spent Per Day Using Media Channels, 2010-2013 [TABLE]

By David Erickson | August 7, 2013

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year.

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Fashionistas' Online Influences [INFOGRAPHIC]

By David Erickson | August 7, 2013

NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.

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Social Networks From Which Marketers Cross-Post To Twitter, Q2 2013 [CHART]

By David Erickson | August 7, 2013

52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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