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Benefits Of Integrating Real-Time Social & Curated Content Into Websites, July 2013 [CHART]

By David Erickson | August 6, 2013

Chart - Benefits Of Integrating Real-Time Social & Curated Content Into Websites

Businesses that integrate mature real-time social applications (such as sharing widgets, real-time comments, live blogs and live chat applications) into their websites claim a variety of benefits, according to a study from Livefyre. Among the 73% of respondents who reported integrating such apps, virtually all (95%) cited some benefit, most commonly greater user engagement with their brand (88%) and direct connection with their audience (54%).

Roughly 4 in 10 said they had seen an increase in average site visit duration (42%) and website traffic (41%).

Businesses that curate social activity about their brand and integrate it into their websites and mobile apps report similar results. 82% said they increased user engagement as a result, while 57% have seen a bump in website traffic, and 56% are connecting directly with their audience. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, Social Sharing, Web Development, Website Marketing and tagged Content Curation, Engagement

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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