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Archive for August 6, 2013

Regretful Social Media Posters By Demographic, July 2013 [CHART]

By David Erickson | August 6, 2013

20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.

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B2B Use Of CRM Systems, July 2013 [TABLE]

By David Erickson | August 6, 2013

89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin sales.

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Email Overload & Mobile Opens, July 2013 [TABLE]

By David Erickson | August 6, 2013

1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.

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Multitainment Activity, July 2013 [CHART]

By David Erickson | August 6, 2013

TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.

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YouTube, Vine & Instagram Videos Shared On Twitter [TABLE]

By David Erickson | August 6, 2013

Tweeted Vine videos are averaging 20 retweets, compared to 19 for YouTube and 7 for Instagram.

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US Social Brand Mentions, July 2012 – June 2013 [CHART]

By David Erickson | August 6, 2013

Brand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice.

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Benefits Of Integrating Real-Time Social & Curated Content Into Websites, July 2013 [CHART]

By David Erickson | August 6, 2013

Among the 73% of respondents who reported integrating social media apps into their websites, virtually all (95%) cited some benefit.

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Americans' Small-Ticket Cutbacks, November 2012 vs. June 2013 [CHART]

By David Erickson | August 6, 2013

More Americans are saving money by cutting out small-ticket expenses ranging from print subscriptions to cable TV services.

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Reasons People Use Brand Apps Regularly, July 2013 [CHART]

By David Erickson | August 6, 2013

On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).

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Most Common Tablet Activities By Age, July 2013 [CHART]

By David Erickson | August 6, 2013

While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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