Global Ad Spending Growth By Medium, Q1 2013 [CHART]
Ad spending on newspapers declined in North America, Europe and Asia-Pacific. While spending is down on a global basis, newspaper circulation and advertising trends show marked differences around the world, per recent data from World Press Trends.
The only other traditional medium to post a year-over-year spending increase in Q1 was outdoor, according to the Nielsen data. Outdoor advertising grew by 4.3%, following up from its impressive 7.1% growth rate in 2012. But while radio and cinema posted strong growth rates last year, they both experienced slowdowns in Q1, falling by 0.2% and 5.8%, respectively. Read the rest at MarketingCharts.