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Archive for August 5, 2013

Global Ad Spending Growth By Medium, Q1 2013 [CHART]

By David Erickson | August 5, 2013

Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%.

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Social Media Influence Over Female Fashionistas & Social Shoppers, July 2013 [CHART]

By David Erickson | August 5, 2013

Blogs and message boards are fashionistas’ most influential social property when making buying decisions.

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Coupon Users By Source & Age, July 2013 [CHART]

By David Erickson | August 5, 2013

Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.

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Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

Fewer marketers were interested in customer survey data and third-party market research.

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Types Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.

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Top Social Sharing Channels By Industry, Q2 2013 [TABLE]

By David Erickson | August 5, 2013

Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.

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Top Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]

By David Erickson | August 5, 2013

iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.

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Desktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]

By David Erickson | August 5, 2013

Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.

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Global Email Open Rates By Daypart & Device, May 2013 [TABLE]

By David Erickson | August 5, 2013

Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.

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What Devices People Use To Check Email, May 2013 [CHART]

By David Erickson | August 5, 2013

Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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