Consumer Apathy Over Social Media Ads, July 2013 [CHART]
Facebook will report Q2 earnings shortly and no doubt there’ll be some impressive ad revenue figures. But those ads may be irritating a growing number of consumers, per study results from the American Customer Satisfaction Index (ACSI). The study found 27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites such as LinkedIn (23%), YouTube (23%), Pinterest (15%), Google+ (15%) and Twitter (12%).
The study attributes complaints about advertising to low levels of satisfaction – with Facebook and LinkedIn on the low end of social media satisfaction ratings.
It’s particularly interesting to see a greater proportion of Facebook visitors complain about their experience being interfered with than YouTube visitors. Perhaps the latter don’t consider pre-rolls to be an interference? Read the rest at MarketingCharts.