Archive for August 2, 2013
Why People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreShowrooming Price Elasticity, July 2013 [CHART]
58% of smart phone owners practice showrooming.
Read MorePropensity For Social Sharing By Device, July 2013 [CHART]
Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.
Read MoreForgotten Coupons & Abandon In-Store Purchases, July 2013 [CHART]
Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.
Read MoreFacebook Mobile Monthly Active Users & Ad Revenues, Q3 2012 – Q2 2013 [CHART]
Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.
Read MoreTop 10 Social Networks Among US Hispanics, May 2013 [TABLE]
Facebook is the top social site among Hispanics, followed distantly by LinkedIn.
Read MoreUS Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]
Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.
Read MoreOnline Ad Metrics By Select Industries, 2012 [CHART]
In many cases, the only people with a clear grasp of advertising metrics are in the digital department.
Read MoreConsumer Apathy Over Social Media Ads, July 2013 [CHART]
27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.
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