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Archive for August 2, 2013

Why People Watch TV Commercials By Genre, July 2013 [CHART]

By David Erickson | August 2, 2013

The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.

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Showrooming Price Elasticity, July 2013 [CHART]

By David Erickson | August 2, 2013

58% of smart phone owners practice showrooming.

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Propensity For Social Sharing By Device, July 2013 [CHART]

By David Erickson | August 2, 2013

Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.

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Forgotten Coupons & Abandon In-Store Purchases, July 2013 [CHART]

By David Erickson | August 2, 2013

Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.

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Facebook Mobile Monthly Active Users & Ad Revenues, Q3 2012 – Q2 2013 [CHART]

By David Erickson | August 2, 2013

Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.

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Top 10 Social Networks Among US Hispanics, May 2013 [TABLE]

By David Erickson | August 2, 2013

Facebook is the top social site among Hispanics, followed distantly by LinkedIn.

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US Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]

By David Erickson | August 2, 2013

Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.

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Online Ad Metrics By Select Industries, 2012 [CHART]

By David Erickson | August 2, 2013

In many cases, the only people with a clear grasp of advertising metrics are in the digital department.

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Consumer Apathy Over Social Media Ads, July 2013 [CHART]

By David Erickson | August 2, 2013

27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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