Marketers' Definitions Of Real-Time Marketing, April 2013 [CHART]

While there is still some question as to what marketers mean when they talk about “real-time marketing,” the survey found that definitions are crystallizing around one primary idea of “dynamic personalized content across channels.” Subscribed to by 43% of marketers, this response had a 30-percentage-point lead ahead of the next most popular definition. Read the rest at eMarketer.