Archive for August 2013
Facebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreOnline Merchants' Search Traffic & Revenues, H1 2012 vs H1 2013 [CHART]
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search.
Read MoreSMBs Loyalty Programs, August 2013 [CHART]
38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers.
Read MoreGlobal Marketing Budgets, October 2011 – August 2013 [CHART]
Marketing budgets continue to improve across major regions.
Read MoreComparative Estimates Of Marketers Using LinkedIn, 2012 [CHART]
A review of several studies indicates that in 2012, about 80% of marketers were using LinkedIn for business.
Read MoreLinkedIn Developments Timeline, April 2012 – May 2013 [CHART]
comScore reported that LinkedIn passed Twitter to become the second-largest social network in the world, ranked by unique visitors.
Read MoreGlobal LinkedIn Ad Revenues, 2011-2015 [CHART]
LinkedIn’s worldwide ad revenues will reach $376 million in 2013, up 46.7% from last year.
Read MoreFacebook Brand Post Timing & Engagement, August 2013 [CHART]
Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision.
Read MoreAd Agencies' Changing Media Mix, August 2013 [TABLE]
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media.
Read MoreHousehold Income Of Feature Phone Users, August 2013 [CHART]
Fully 43% of feature phone owners come from households with annual income levels of $20,000 or less.
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