Real-time marketing, most often described as “dynamic personalized content across channels,” is a highly important pursuit for marketers today, per study results from Neolane and the Direct Marketing Association. Putting those efforts into gear means overcoming a series of concerns, but the perceived benefits are various and substantial. Marketers responding to the survey gave their take on both.
The study reveals that the North American marketers surveyed see systems and data to be at the top: the complexity of systems required (50%) is the leading concern, followed by access to real-time data (46%) and data privacy issues (45%). Read the rest at MarketingCharts.