Real-time marketing, most often described as “dynamic personalized content across channels,” is a highly important pursuit for marketers today, per study results from Neolane and the Direct Marketing Association. Putting those efforts into gear means overcoming a series of concerns, but the perceived benefits are various and substantial. Marketers responding to the survey gave their take on both.
Marketers appear to be quite bullish about the benefits that real-time marketing can provide. Leading the way, about three-quarters believe that real-time marketing solutions could deliver heightened marketing effectiveness and precise targeting. Increased customer satisfaction and experience (67%) and increased customer retention (60%) are the next-most commonly cited benefits, with a majority also believing that real-time marketing can drive revenue through personalized offers (58%). Read the rest at MarketingCharts.