Archive for July 31, 2013
Top Real-Time Marketing Benefits, July 2013 [CHART]
44% of marketers either deployed or are planning real-time solutions and another 24% evaluating them.
Read MoreTop Real-Time Marketing Concerns, July 2013 [CHART]
North American marketers say the complexity of systems required (50%) is the leading concern about real-time marketing.
Read MoreSenior Management Attitude Toward Customer Relationship Marketing, July 2013 [CHART]
Higher-growth organizations are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%).
Read MoreAge At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]
Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.
Read MoreDaily Time Generation V Spends On Their Mobile Device, April 2013 [CHART]
58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.
Read MoreGeneration V Smart Phone Ownership, April 2013 [CHART]
For kids between 10 and 13 years old, having a smartphone was more common than not.
Read MoreAwareness & Use Of Mobile Wallets By Brand, November 2012 [CHART]
Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.
Read MoreMobile Wallets Benefits, January 2013 [CHART]
The majority of US smartphone owners cited saving money as a major reason for using mobile wallets.
Read MoreAwareness & Use Of Mobile Wallets, January 2013 [CHART]
50% of US smart phone owners were familiar with mobile wallet technology, with 16% of that group reporting having used the technology in the past six months.
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