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Archive for July 31, 2013

Top Real-Time Marketing Benefits, July 2013 [CHART]

By David Erickson | July 31, 2013

44% of marketers either deployed or are planning real-time solutions and another 24% evaluating them.

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Top Real-Time Marketing Concerns, July 2013 [CHART]

By David Erickson | July 31, 2013

North American marketers say the complexity of systems required (50%) is the leading concern about real-time marketing.

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Senior Management Attitude Toward Customer Relationship Marketing, July 2013 [CHART]

By David Erickson | July 31, 2013

Higher-growth organizations are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%).

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Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

By David Erickson | July 31, 2013

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.

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Daily Time Generation V Spends On Their Mobile Device, April 2013 [CHART]

By David Erickson | July 31, 2013

58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.

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Generation V Smart Phone Ownership, April 2013 [CHART]

By David Erickson | July 31, 2013

For kids between 10 and 13 years old, having a smartphone was more common than not.

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Awareness & Use Of Mobile Wallets By Brand, November 2012 [CHART]

By David Erickson | July 31, 2013

Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.

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Mobile Wallets Benefits, January 2013 [CHART]

By David Erickson | July 31, 2013

The majority of US smartphone owners cited saving money as a major reason for using mobile wallets.

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Awareness & Use Of Mobile Wallets, January 2013 [CHART]

By David Erickson | July 31, 2013

50% of US smart phone owners were familiar with mobile wallet technology, with 16% of that group reporting having used the technology in the past six months.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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