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Social Sites People Share Content On By Content Type, Q2 2013 [CHART]

By David Erickson | July 30, 2013

Chart - Social Sites People Share Content On By Content Type

About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also seeing considerably activity, and there are significant disparities when sorting by content type. In particular, Pinterest – the destination for 16% of total shares – took the lead over Facebook (41% to 37%) in e-commerce sharing. And while Twitter (24% of all shares) couldn’t quite get over the hump, it rivaled Facebook for sharing from consumer brand sites (38% vs. 41%).

In terms of total shares, LinkedIn (3%) and Google+ (2%) sat well behind those other networks, despite a recent report suggesting that social sharing on Google+ is growing faster than Facebook. Neither LinkedIn nor Google+ appear to have outsized influence in any of the content types identified. Facebook’s influence is highest for education and non-profit content (71% share) and is also above-average for travel and hospitality content (58%). Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, eCommerce, Online Behavior, Social Media Marketing, Social Sharing and tagged Brand Marketing, Education Marketing, Facebook, Google, Hospitality Marketing, LinkedIn, Media Marketing, Nonprofit Marketing, Pinterest, Travel Marketing, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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