About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance, according to survey results from Neolane and the Direct Marketing Association. While respondents most often define real-time marketing as a cross-channel endeavor, they clearly believe that dynamic personalization is more important to some channels than others.
Unsurprisingly, marketers tab email as the channel for which dynamic, personalized content is most important, with 80% rating it highly important and another 17% moderately important. In fact, respondents find it slightly more important to personalize in real-time for email than to do so on a cross-channel basis, which nonetheless is of high importance. Personalization of the web also appears to be more important than dynamic content on mobile devices, at the point-of-sale, and across social channels. Read the rest at MarketingCharts.