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Archive for July 30, 2013

Prevalence Of Sexting [CHART]

By David Erickson | July 30, 2013

Of those with a phone, 61.5% of men say they’ve never sexted, compared to 70.5% of women, so the practice is hardly mainstream.

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Dating Etiquette: Follow-Up Methods By Age Range [CHART]

By David Erickson | July 30, 2013

Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.

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Dating Etiquette: Becoming "Facebook Official" By Gender [INFOGRAPHIC]

By David Erickson | July 30, 2013

Friend requests skew later in the relationship for older folks.

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When Is It Okay To Send A Friend Request To A Romantic Interest? [CHART]

By David Erickson | July 30, 2013

While some people use Facebook as a background check before the first date, others prefer to connect after they’ve gotten to know the person IRL.

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Checking Phone On First Date [INFORGRAPHIC]

By David Erickson | July 30, 2013

On a first date, 37.1% singles will check their phone if the date has left the room.

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How B2B Decision-Makers Are Using Social Media, July 2013 [CHART]

By David Erickson | July 30, 2013

Social media use is ubiquitous among B2B decision-makers in North America and Europe.

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Importance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]

By David Erickson | July 30, 2013

About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.

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Social Sites People Share Content On By Content Type, Q2 2013 [CHART]

By David Erickson | July 30, 2013

About half of content shared to social networks was shared to Facebook during Q2.

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Social Networks Used By Specialty Retailers, 2012 & 2013 [TABLE]

By David Erickson | July 30, 2013

Adoption by retailers of Facebook, Twitter, YouTube, Pinterest and Instagram had climbed between 2012 and 2013.

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Average Share Of Retail Website Referral Traffic From Social, February-April 2013 [CHART]

By David Erickson | July 30, 2013

Among all traffic sources, search engines dominated, leading 35.5% of traffic to retailers, followed by direct web browsing (33.9%), referrals (18.4%) and email (8.7%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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