Social Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady. While respondents are bullish on Facebook, they’re less sure about Instagram.
Approximately one-third of respondents see Instagram investments growing, while 48% believe they’ll stay steady and 13% think they’ll decrease.
The results provide a window into which social platforms might be primed for increased marketing activity over the coming year, and if the results are to be believed, then LinkedIn (51% seeing an increase), Google+ (50%) and Twitter (48%) are also primed for heavier investments. The proportions expecting increased investments on LinkedIn and Google+ have increased by 13% points and 9% points, respectively, from last year. Read the rest at MarketingCharts.