Preferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]
Google seems to be keeping hold on a solid third of the market for sign-ins, and while Yahoo!, Twitter and other services have lost share over the years, together they still account for 19.4% of users’ sign-in preferences as of Q2 2013.
As has long been the case, the type of site being accessed has an effect on user preferences. Facebook has the strongest hold when it comes to sign-ins on gaming and entertainment sites (64% of the total in Q2 2013), music sites (61%) and retail sites (59%). Read the rest at eMarketer.