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Archive for July 29, 2013

Consumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]

By David Erickson | July 29, 2013

53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).

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Global Ad Spend Growth In Q1 2013 [CHART]

By David Erickson | July 29, 2013

After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.

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Social Media Marketing & Advertising Investment Expectations, July 2013 [CHART]

By David Erickson | July 29, 2013

62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.

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Global Marketing Budgets, October 2011 – June 2013 [CHART]

By David Erickson | July 29, 2013

Looking at the budget component breakdown by region, the data reveals that marketers in the Americas are still the most bullish.

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Consumer Products Leaders' Balanced Sales Focus, July 2013 [CHART]

By David Erickson | July 29, 2013

15% of consumer products companies are both highly focused on their consumers and strong users of analytics.

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Preferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]

By David Erickson | July 29, 2013

Google seems to be keeping hold on a solid third of the market for sign-ins.

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Social Logins Market Share, Q1 2011 – Q2 2013 [CHART]

By David Erickson | July 29, 2013

A majority still prefer some login other than Facebook, and Facebook’s dominance has dwindled since Q3 2012.

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US Mobile Video Revenues By Type, 2011-2017 [TABLE]

By David Erickson | July 29, 2013

eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.

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US Digital Content Subscribers By Content Type, 2013 [CHART]

By David Erickson | July 29, 2013

Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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