Reach & Frequency Of Online Video Ads, January – June 2013 [CHART]

Chart - Reach & Frequency Of Online Video Ads

During June, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month. That represents an increase in frequency of more than 25% from May’s 96.5. Video ad frequency has grown every month this year, to the extent that June’s figure was more than double January’s (58.4).

As noted above, online video ad reach is growing much more slowly than frequency. In June, 53.6% of Americans watched video ads, up slightly from 53.1% in May and 50.5% at the start of the year. Read the rest at MarketingCharts.