Google Click Share By Device, Q2 2012 – Q2 2013 [CHART]
The news comes on the heels of new Google data cautioning advertisers that mobile ad clicks won’t be replaced by organic clicks should advertisers pause their mobile campaigns.
Meanwhile, data from The Search Agency’s newest study indicates that mobile devices play a much larger role on Google than on Bing, where desktops still account for 83.5% of ad clicks. Even so, desktops are seeing a diminished role, down from 91.9% of search clicks in Q2 2012. Read the rest at MarketingCharts.