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Archive for July 26, 2013

Reach & Frequency Of Online Video Ads, January – June 2013 [CHART]

By David Erickson | July 26, 2013

During June, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month.

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Online Video Ads Views, December 2011 – June 2013 [CHART]

By David Erickson | July 26, 2013

In June, online video ad views reached a new peak of 20.1 billion, a dramatic 27% jump from the previous high of 15.8 billion just a month earlier.

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Americans' Preference For Trying New Brands & Products, July 2013 [CHART]

By David Erickson | July 26, 2013

Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.

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Importance Of Social Business By Organizational Area, July 2013 [CHART]

By David Erickson | July 26, 2013

Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.

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Google Click Share By Device, Q2 2012 – Q2 2013 [CHART]

By David Erickson | July 26, 2013

Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).

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Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

By David Erickson | July 26, 2013

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.

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US Internet Users Who Play Video Games By Type, 2013 [CHART]

By David Erickson | July 26, 2013

Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.

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In-Game Communication Among Online Gamers By Frequency, July 2013 [CHART]

By David Erickson | July 26, 2013

The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players.

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Online Games Played By American Gamers, July 2013 [CHART]

By David Erickson | July 26, 2013

57.8% of those playing online games were on single-player games.

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Top Definitions Of Native Advertising, June 2013 [CHART]

By David Erickson | July 26, 2013

Nearly all publishers say native advertising is “integration into the design of the publisher’s site and [an ad that] lives on the same domain.”

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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