It’s no mystery why marketers aim at moms: There are lots of them, and they spend lots of money. eMarketer estimates the population of US moms with kids under age 18 in the household was 35.7 million last year. BSM Media, which specializes in marketing to moms, pegged US mom buying power at an annual $2.25 trillion as of June 2013.
Many moms acknowledge the internet’s importance as a shopping aid. In Experian Marketing Services polling, conducted during 2012 and Q1 2013, more than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services; more than four in 10 said they used the web to seek lower prices. Read the rest at eMarketer.