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Archive for July 25, 2013

Publishers Offering Native Advertising, June 2013 [CHART]

By David Erickson | July 25, 2013

Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year.

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Organizational Social Integration Rankings, July 2013 [CHART]

By David Erickson | July 25, 2013

This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.

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TV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]

By David Erickson | July 25, 2013

41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.

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Mobile Ad Reach, July 2013 [CHART]

By David Erickson | July 25, 2013

Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues.

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Social Media Brand Advocacy Prompts By Country, July 2013 [CHART]

By David Erickson | July 25, 2013

Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.

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Hispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]

By David Erickson | July 25, 2013

24% of women agree that advertising is an extremely or very important source of information when choosing brands.

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Moms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]

By David Erickson | July 25, 2013

One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.

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How Stay-At-Home vs. Working Moms View The Internet, March 2013 [TABLE]

By David Erickson | July 25, 2013

More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.

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Moms Mobile Shopping Frequency, March 2013 [CHART]

By David Erickson | July 25, 2013

Mobile devices and social networks are important fixtures of the shopping process for today’s mom.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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