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Archive for July 24, 2013

US Population Estimates By Age, July 2012 [CHART]

By David Erickson | July 24, 2013

The latest data out from the Census Bureau gives a sense of how large the Millennials are.

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Digital Ad Agencies' Attitudes Toward TV & Online Video, July 2013 [TABLE]

By David Erickson | July 24, 2013

Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video.

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Importance Of Price By Gender & Category, July 2013 [CHART]

By David Erickson | July 24, 2013

While 91% of women agree that good value for the money is more important than price, there are a number of categories in which a majority feel that it is extremely or very important to get the lowest prices.

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Likelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]

By David Erickson | July 24, 2013

Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.

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Most Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]

By David Erickson | July 24, 2013

B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.

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Most Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]

By David Erickson | July 24, 2013

Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.

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How People Stream Netflix, June 2013 [CHART]

By David Erickson | July 24, 2013

The majority of Netflix streamers reported watching the service on their PC.

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US Cord Cutters vs Netflix Streaming Subscribers By Age, June 2013 [CHART]

By David Erickson | July 24, 2013

Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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