Top Data Capabilities Of Tag Management, May 2013 [CHART]

Chart - Top Data Capabilities Of Tag Management

Among US digital marketers who said they saw tag management systems as a method to help manage data, 64% of respondents said a system’s most important data capability was providing a managed service for collecting and segmenting data. Slightly fewer (60%) said the systems should be a clean source of actionable data across all touchpoints. Read the rest at eMarketer.