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Archive for July 23, 2013

US Online Ad Spending Per User, 2000-2012 [CHART]

By David Erickson | July 23, 2013

Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new heights seemingly with every passing quarter, and has been projected to see double-digit growth again this year.

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Global eCPM Averages, March vs June 2013 [CHART]

By David Erickson | July 23, 2013

Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.

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Top Considerations When Choosing Brands By Gender, July 2013 [CHART]

By David Erickson | July 23, 2013

Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.

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Biggest Business Risks In 2013 According To Global Execs [CHART]

By David Erickson | July 23, 2013

Loss of customers comes in as the second-most prioritized risk, closely behind high taxation.

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Most Buzzworthy Brands, H1 2013 [CHART]

By David Erickson | July 23, 2013

Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).

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US Hispanics' Mobile Activities During Travel, April 2013 [TABLE]

By David Erickson | July 23, 2013

25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.

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Hispanics' Pre-Travel Mobile Activities, April 2013 [CHART]

By David Erickson | July 23, 2013

eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.

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Top Data Capabilities Of Tag Management, May 2013 [CHART]

By David Erickson | July 23, 2013

64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.

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Tag Management Benefits, May 2013 [CHART]

By David Erickson | July 23, 2013

Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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