Top Sponsorship Metrics, March 2013 [CHART]

Chart - Top Sponsorship Metrics

Just as some of sponsorship’s formats and several of its elements are evolving, so are the ways in which marketers measure its effectiveness—but to a lesser extent.

In the IEG/Performance Research survey, the most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%). Read the rest at eMarketer.