Social Media Fatigue, July 2013 [TABLE]
Pew made some noise earlier this year with a study finding that 61% of current Facebook users had at some point taken a break from the site for a few weeks or more. (Perhaps more importantly, they came back.) Now MyLife is jumping into the mix with survey results suggesting that 52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.
That figures climbs to 31% among 18-34-year-old users.
These users most commonly cited irrelevant or unimportant social network updates (41%) and too much time spent with the networks (32%) as reasons why they would take a break this year. Still, 56% of social network users overall report being afraid of missing something such as an event, news, important status update if they don’t keep tabs on their social networks. Read the rest at MarketingCharts.