Marketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
Social has become a key element of sponsorship. “We can’t do a partnership right now without someone asking for some sort of social extension,” said Dan Rossomondo, senior vice president of global marketing partnerships for the National Basketball Association. According to IEG and Performance Research, 88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013. Read the rest at eMarketer.