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Archive for July 22, 2013

Where Americans Use Their Smart Phones, July 2013 [TABLE]

By David Erickson | July 22, 2013

72% of smart phone owners are within 5 feet of their devices the majority of the time.

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Top 10 Most Effective Television Commercials Of Q2 2013 [TABLE]

By David Erickson | July 22, 2013

AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.

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Magazine Advertising Trends, H1 2013 [CHART]

By David Erickson | July 22, 2013

Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013.

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Social Media Fatigue, July 2013 [TABLE]

By David Erickson | July 22, 2013

52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.

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Interest In TVCommerce, May 2013 [CHART]

By David Erickson | July 22, 2013

Of interested TV shoppers, 82% said they could see themselves purchasing products featured in a TV program.

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Americans Who Would Shop Via TV, May 2013 [CHART]

By David Erickson | July 22, 2013

More than two-thirds of Americans said they were interested in using their TVs for shopping.

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Top Sponsorship Metrics, March 2013 [CHART]

By David Erickson | July 22, 2013

The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).

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Marketing Channels Used To Leverage Sponsorships, March 2013 [CHART]

By David Erickson | July 22, 2013

88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.

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North American Sponsorship Spending By Type, 2011-2013 [TABLE]

By David Erickson | July 22, 2013

Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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