Marketers who rate the ability of their companies’ SEO strategy to achieve important objectives as very successful (“Superior Strategy”) show some different priorities than those who deem their strategies to not be successful (“Inferior Strategy”), according to a report from Ascend2 conducted in partnership with Research Underwriters. One of the most obvious differences between the groups is in their approach to social media integration: 38% of those with a “superior strategy” describe their integration of social with SEO strategy and tactics as extensive, compared to just 2% of those with an “inferior strategy.”
Moreover, while just 5% of those with a “superior strategy” say they are not integrated, fully half of the “inferior strategy” group have no integration at all.
The connection between social and search has been noted a few times recently: a Searchmetrics study found social signals to be the highest correlating factors with Google rankings, while a BrightEdge survey showed 8 in 10 search marketers believing that social sharing of content will be a more important means to improve rank this year than last. Read the rest at MarketingCharts.