As smart phones and tablets play an increasingly dominant role in consumers’ daily web activities, advertisers are putting more dollars to paid search ads on the devices. According to Q2 2013 research from digital marketing solutions company IgnitionOne, US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.
Tablets saw a slightly bigger bump in spending and delivered impressions, but smart phones grew more robustly in terms of clicks, as more users tapped on paid search links on their phones. In keeping with this, the cost-per-click (CPC) on smart phones got cheaper, down by 13%, while tablets’ CPCs were up 13%. Read the rest at eMarketer.