Preferred Media Type For Main News Source By Age, July 2013 [CHART]
TV is Americans’ primary source of news, and despite the rise of all things internet, it’s not even a close race, according to survey results from Gallup. Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%. Print (9%) and radio (6%) are considerably less popular as primary news sources, although there are some strong age dynamics in play.
TV’s reign is most prevalent among older age brackets (mirroring consumption trends in general), named the primary source by 58% of 50-64-year-olds and 68% of those 65 and older. By comparison, exactly half of the younger groups (18-29 and 30-49) see TV as their primary news source.
Predictably, the internet has greater influence among those younger age groups: it was chosen as the primary source by 27% of 18-29-year-olds and 28% of 30-49-year-olds, compared to just 6% of the 65+ crowd. Read the rest at MarketingCharts.