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Archive for July 18, 2013

Branded Video Sharing Activity By Day Of The Week, July 2013 [CHART]

By David Erickson | July 18, 2013

The data shows that sharing activity was highest on Fridays (15.9% above-average), with Wednesdays (+14.1%) and Thursdays (+7.5%) the next-most active days.

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Preferred Media Type For Main News Source By Age, July 2013 [CHART]

By David Erickson | July 18, 2013

Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.

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Least-Trusted Companies, July 2013 [TABLE]

By David Erickson | July 18, 2013

Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.

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Global Mobile Ad Revenues & Format Shares, 2011 vs 2012 [CHART]

By David Erickson | July 18, 2013

Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion.

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Web Self-Service Benefits & Challenges, July 2013 [TABLE]

By David Erickson | July 18, 2013

With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.

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Global Search Engine Market Share, Q2 2013 [CHART]

By David Erickson | July 18, 2013

Chinese search engine Baidu’s share of global paid search clicks continues to grow.

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US Mobile Ad Spending Share By Format, 2011-2017 [TABLE]

By David Erickson | July 18, 2013

eMarketer expects search will account for 51.7% of mobile ad spending this year.

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US Mobile Search Ad Spending By Device Type, Q2 2013 [CHART]

By David Erickson | July 18, 2013

Tablets took a greater share of mobile paid search spend than mobile phones, as tablet devices are seen as important real estate that drives conversions, especially among online shoppers.

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US Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]

By David Erickson | July 18, 2013

US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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