Weekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]
The internet has become a way of life for baby boomers and seniors in the US, according to a March 2013 study conducted by Ipsos and Google. For the purposes of their poll, the companies defined baby boomers as those ages 45 to 65 and seniors as those ages 65 or older. The study found that boomers spent more time on the web than with any other media channel, including TV. And for seniors, time spent watching TV exceeded time spent online by just 30 minutes. Read the rest at eMarketer.